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Consumer Behavior
  • Language: en
  • Pages: 109

Consumer Behavior

Consumer Behaviour is a comprehensive textbook designed for students of management programmes . It aims to help readers understand and analyses the behaviour of Indian consumers and develop winning marketing strategies. The book begins by explaining the foundation and scope of consumer behaviour and explores its linkages with multi-disciplinary social sciences. Following this, the importance of groups, cultures and demography of India in shaping the mind of an Indian buyer is discussed.

Healthy Baking
  • Language: en
  • Pages: 43

Healthy Baking

Healthy Baking is a guide to nutritious baking. This book has many recipes which one can indulge in without any guilt.

Biosimilars for Cancer Treatment
  • Language: en
  • Pages: 316

Biosimilars for Cancer Treatment

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Role of Nanotechnology in Cancer Therapy
  • Language: en
  • Pages: 345

Role of Nanotechnology in Cancer Therapy

The role of Nanotechnology in Cancer Therapy gives an overview of the innovative nanocarrier-based approaches for managing various cancers such as gastric, skin, lung, and prostate cancers. The book also explores the evolving targeting approaches specific to cancer and the immunotherapy-based nanomedicine approach. Several drug-delivery systems that reduce the overall toxicity of cytotoxic drugs and increase their effectiveness and selectivity are also discussed in this book.Key Features- Discusses the potential benefits and therapeutic applications of nanoparticles in cancer management - Provides information about therapy in a range of cancers- Discusses recent developments in cancer nanomedicine including targeted therapy, immunotherapy nanoparticles and dual drug delivery- Includes safety and toxicity considerations- Provides references for advanced readers This book will inform a broad range of readers including undergraduate and postgraduate students, oncologists, pharmacists, and researchers involved in nanomedicine and nano-drug delivery about current advancements in cancer nanomedicine.

The Art of Food and Dessert Plating
  • Language: en
  • Pages: 153

The Art of Food and Dessert Plating

Chef Naeem Pathan and Chef Shilpa Vanire have written this book with simple techniques on how to plate food and dessert that will change your perspective of looking at the food presentation. This book is a guide to food and dessert plating that will delight and inspire culinary students, housewives as well as entrepreneurs. With our experience in the hotel industry, we were able to write down the distinctive plating styles, from Minimalist to Naturalist to Dramatic, with several striking examples of every genre. The concept of food and dessert plating is best understood if you visualize the plate as the canvas and the components as the medium with which the chefs 'paint.' Although beautiful ...

All About Desserts
  • Language: en
  • Pages: 159

All About Desserts

All About Desserts is a comprehensive guide to baking and cakes, designed as a source for college’s students and professionals. With balancing respect for culture and modern methods in baking. Introducing this book, we have a strong relationship with Bakery and Patisserie in nature and this book shares with us the rich knowledge we have gained in the kitchen in terms of vision. The purpose of this book is to be a pocket guide for all bakery and patisserie lovers who want to explore and dig deeper into reading Do’s and Don’ts of Bakery and Patisserie. With this book, the reader will be able to effectively learn about what goes into understanding the Bakery and Patisserie theory.

Amchi Recipes
  • Language: en
  • Pages: 79

Amchi Recipes

Amchi Recipes is a traditional Vegetarian Saraswat Brahmin recipe Guide including all the unique preparations commonly cooked in every saraswat kitchen.

Nanotheranostics for Diagnosis and Therapy
  • Language: en
  • Pages: 338

Nanotheranostics for Diagnosis and Therapy

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Nanocarriers: Drug Delivery System
  • Language: en
  • Pages: 483

Nanocarriers: Drug Delivery System

A suitable drug delivery system is an essential element in achieving efficient therapeutic responses of drug molecules. With this desirability in mind, the book unites different techniques through which extremely small-sized particles can be utilized as a successful carrier for curing chronic as well as life-threatening diseased conditions. This is a highly informative and prudently organized book, providing scientific insight for readers with an interest in nanotechnology. Beginning with an overview of nanocarriers, the book impetuses on to explore other essential ways through which these carriers can be employed for drug delivery to varieties of administrative routes. This book discusses t...

Biopolymers for Biomedical Applications
  • Language: en
  • Pages: 564

Biopolymers for Biomedical Applications

Biopolymers for Biomedical Applications The twenty chapters written by experts in the field of biopolymers and biomedical engineering, provide a complete resource that systematically discusses the most widely used biopolymers and their biomedical applications, and presents all the important research and developments that have occurred in the field. In recent decades, significant progress has been made in polymer science for biomedical applications. The use of biopolymers specifically attracted the focus on the development of therapeutic polymeric systems. The exclusive features of biopolymers, such as biodegradability and biocompatibility make them highly sought after, and major research con...