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The Future of the Book
A dozen essays from a July 1994 conference at the University of San Marino argue that a total shift to electronic information media would trigger wrenching social and cultural dislocations. Among their perspectives are the pragmatics of the new, farewell to the information age, toward meta-reading, hypertext and authorship, and the body of the text. They avoid the usual fetish arguments such as curling up in bed or leather bindings and pipes. Novelist Umberto Eco provides an afterward. No index or word search. Annotation copyright by Book News, Inc., Portland, OR
Information
"Information technology shapes nearly every part of modern life, and debates about information--its meaning, effects, and applications--are central to a range of fields, from economics, technology, and politics to library science, media studies, and cultural studies. This rich, unique resource traces the history of information with an approach designed to draw connections across fields and perspectives, and provide essential context for our current age of information. Clear, accessible, and authoritative, the book opens with a series of articles that provide a narrative history of information from premodern practices to twenty-first-century information culture. This section focuses on major ...
The Brand and Its History
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evoluti...
The Multinational Enterprise
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
Global Brands
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
Transferred Illusions
This is a study of the forms and institutions of print - newspapers, books, scholarly editions, publishing, libraries - as they relate to and are changed by emergent digital forms and institutions. In the early 1990s hypertext was briefly hailed as a liberating writing tool for non-linear creation. Fast forward no more than a decade, and we are reading old books from screens. It is, however, the newspaper, for around two hundred years print's most powerful mass vehicle, whose economy persuasively shapes its electronic remediation through huge digitization initiatives, dominated by a handful of centralizing service providers, funded and wrapped round by online advertising. The error is to ass...
The Market Makers
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
Future Net
The book highlights startling new ideas and developments in technology and software, then predicts the future of the Internet and technology usage in general. Evolution and personalization describe changes to: Human evolution - a rethinking of the role of technology in human evolution, outlining the role of the internet in changing communities Personal evolution - multiple identities on the web, cyborgs, biotechnology, cloning Infrastructure - the rise of the web, and future trends including .NET, peer-to-peer, portals Interfaces - the rise of Windows, Browsers and the story of 3D Internet Software - the rise of games, chat, web services, bots, and music downloads, and some more general type...
Critical Fabulations
A proposal to redefine design in a way that not only challenges the field's dominant paradigms but also changes the practice of design itself. In Critical Fabulations, Daniela Rosner proposes redefining design as investigative and activist, personal and culturally situated, responsive and responsible. Challenging the field's dominant paradigms and reinterpreting its history, Rosner wants to change the way we historicize the practice, reworking it from the inside. Focusing on the development of computational systems, she takes on powerful narratives of innovation and technology shaped by the professional expertise that has become integral to the field's mounting status within the new industrial economy. To do so, she intervenes in legacies of design, expanding what is considered "design" to include long-silenced narratives of practice, and enhancing existing design methodologies based on these rediscovered inheritances. Drawing on discourses of feminist technoscience, she examines craftwork's contributions to computing innovation--how craftwork becomes hardware manufacturing, and how hardware manufacturing becomes craftwork.
Web 2.0
With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.
