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Yeni Medya Trendleri Yeni Medya, İletişim, Teknoloji Toplum ve İş Dünyası İçin Perspektifler
Yeni Medya disiplini, bugün artık kendisine İletişim Bilimleri içinde hem kavramsal hem de kuramsal açıdan oldukça önemli bir yer edinmiştir. Özellikle sanayi sonrası toplumların, gelişen ve artan teknolojik araçlarla ivmelenmesi sonucunda ortaya çıkan Ağ toplumu olgusu, Yeni Medyayı hem bir taşıyıcı omurga hem de disiplinlerarası bir araştırma nesnesi olarak benzersiz bir yere koymuştur. Bu kitabın amacı, bir yandan Yeni Medya disiplinini ortaya çıkartan kavramsal ve kuramsal temelleri ele almak, diğer yandan bu alanın güncel trendleri üzerinden bu kavramsal ve kuramsal temellerin günlük yaşam pratiğine izdüşümlerini oraya koymaktır. Zira, ancak bu...
Group Identity Fabrication Theory
To date, there has been no comprehensive and coherent approach to determining the communicative and precommunicative processes involved in the construction of group identities. The present study fills this gap by developing a unified theoretical foundation that can be used to capture empirical construction processes. Moreover, it contributes to the domain of group communication research. It creates a basic theoretical riverbed that provides a conceptual foundation for the conception of inter- and intra-group communication, which does not take its starting point from 'objective' categories, but from de facto socialization processes. In addition, the architecture of an innovative social theory is presented using the example of the construction of group identity, which satisfies the demands of epistemological interests in communication studies and possibly also in other disciplines.
Metaverse Evreninde Bütünleşik Pazarlama İletişimi
Ülkemizde bazı kavramlar bir anda popülerleşip ansızın gündeme oturabiliyor. Bu kavramların popülerliğinden yararlanmak isteyenler de bu kavramları bilir-bilmez kullanıyor hatta hoyratça harcıyorlar. Sonunda bu kavramlar toplumda gereksiz beklentilere yol açtıkları için, içi boşalıyor; sürecin sonunda anlamsız hale gelebiliyor. Zamanla kavramlar popüler hale geldiklerinden daha hızlı bir şekilde unutuluveriyorlar. Trend Araştırmaları disiplininde bu olguya, “heves” (İngilizce karşılığıyla “fad”) deniyor. Hevesler, bırakın trend olmayı, mikro-trend bile olamıyorlar. Yerlerini bir süre sonra başka gündem maddeleri alıyor ve ne anlama geldikle...
Berek and Hacker's Gynecologic Oncology
The focus of Berek and Hacker's for four editions has been on the application of basic and clinical science to the clinical practice of gynecologic oncology. That approach has been successful and the book has been well received. The Fifth Edition follows the format of the previous editions, with the addition of color. We will also include a fully searchable companion Website that includes an image bank.
Oral and Maxillofacial Surgery
Oral and Maxillofacial Surgery Oral and Maxillofacial Surgery Edited by Lars Andersson, Karl-Erik Kahnberg and M. Anthony Pogrel Oral and Maxillofacial Surgery is a comprehensive reference for all trainees and specialists in oral and maxillofacial surgery, oral surgery, and surgical dentistry. This landmark new resource draws together current research, practice and developments in the field, as expressed by world authorities. The book’s aim is to cover the full scope of oral and maxillofacial surgery, incorporating recent technical and biological developments within the specialty. It provides a uniquely international and contemporary approach, reflecting the exciting developments of techni...
A Social History of Ottoman Istanbul
Using a wealth of contemporary Ottoman sources, this book recreates the social history of Istanbul, a huge, cosmopolitan metropolis and imperial capital of the Ottoman Empire. Seat of the Sultan and an opulent international emporium, Istanbul was also a city of violence shaken regularly by natural disasters and by the turmoil of sultanic politics and violent revolt. Its inhabitants, entertained by imperial festivities and cared for by the great pious foundations which touched every aspect of their lives, also amused themselves in the numerous pleasure gardens and the many public baths of the city. While the book is focused on Istanbul, it presents a broad picture of Ottoman society, how it was structured and how it developed and transformed across four centuries. As such, the book offers an exciting alternative to the more traditional histories of the Ottoman Empire.
