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Cause-Related Marketing
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
Applied Social Marketing and Quality of Life
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketin...
Happiness and Domestic Life
This book uses a multidisciplinary approach to examine the relationship between the quality of domestic life and the home environment, in its material and relational dimension, with individual and social happiness, in the context of current changes. The theme of happiness and well-being is framed within two significant changes, themselves affected by the recent COVID-19 pandemic: the relationship between the individual’s quality of life and engagement within the community, and the role of new technologies in everyday life. The authors highlight the relational nature of happiness and the centrality of the home environment in its promotion. Three dimensions of psychosocial well-being in the ...
Dealing with Socially Responsible Consumers
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Reynaldo Rivera
Photographs by Reynaldo Rivera that document a vanished LA of cheap rent, house parties, subversive fashion, and underground bands, and long-closed gay and transvestite bars. Throughout the 1980s and 1990s, Reynaldo Rivera took personal photos of the Los Angeles that he lived in and knew: a world of cheap rent, house parties, subversive fashion, underground bands, and a handful of Latino gay and transvestite bars: Mugi's, The Silverlake Lounge, and La Plaza. Most of these bars are long closed and many of the performers have died. But in Rivera's photographs, these men and women live on in a silvery landscape of makeshift old-style cinematic glamour, a fabulous flight from unacceptable realit...
