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Electronic Commerce
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Digital vs Human
From the author of the international bestseller Future Files comes the one book you need to read to prepare for the world of tomorrow. On most measures that matter, we’ve never had it so good. Physically, life for humankind has improved immeasurably over the last fifty years. Yet there is a crisis of progress slowly spreading across the world. Perhaps this is due to a failure of vision; in the 1960s we dreamed of flying cars and moon hotels; today what we’ve ended up with are status updates and cat videos. To a large degree, the history of the next fifty years will be about the relationship between people and technologies created by a tiny handful of designers and developers. These inven...
Database Management
Complete coverage of database management with the correct balance of business and technical material for the MIS professional. This book covers the technical aspects of database design and implementation, with an equal emphasis on the "why" and "how" of the management of databases, and the managerial uses and philosophy behind databases.
Maritime Informatics
Shipping is the world’s oldest sharing economy and is conducted in a self-organizing manner. Shipping is capital, energy, and information intensive, and with the growing impact of digitalization and climate change, there is a need to rethink the management and operations of this critical global industry - assisted in no small way by maritime informatics. Building upon the recently published inaugural book Maritime Informatics by Springer, this book will address some of the most recent practical developments and experiences, particularly from a global perspective. The focus of the book is to address contemporary movements to tackle global concerns and to complement Maritime Informatics.
The Philosopher's Demise
Watson found himself forced to learn to speak the language when he was invited to present a paper in Paris - in French. A private crash course and lessons at the Alliance Francaise only served to point out how difficult it can be to learn any foreign language, especially later in life.
The Philosopher's Diet
Discover the meaning of life and eliminate fat in one stroke. This book combines common sense, Cartesian philosophy and an understanding that the mysteries of weight loss and the universe are compatible bedfellows.
In the Dark Cave
A cricket, a rat, and a bat live happily in a dark cave. Each one has a unique way of navigating without light, but one day, an explorer enters the cave and brings light. Written in rhyme, this is a good beginner reader.
Future Minds
Drawing on the latest research, this book looks at the ways that screen culture is shaping the future and changing the way we think. Future Minds asks: are we becoming addicted to data and how do we go about starting a digital diet, urgently? You'll find thought-provoking and practical suggestions about reclaiming the space and time to think deeply.
Writing Philosophy
Richard A. ("Red") Watson has published fiction, general nonfiction, and scholarly books. His essay "On the Zeedijk," about Descartes in Holland and first published in The Georgia Review, was the lead essay in The Pushcart Prize XV, 1990-1991: Best of the Small Presses. Red knows writing. He also knows academe and has written Writing Philosophy as a kind of survival manual for undergraduates, graduate students, and junior faculty members in philosophy. Also helpful to those in the humanities and the social sciences, the book is a guide to the professional writing and publishing that are essential to an active participation in the conversation and discussion that constitute these professional...
