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Manajemen Strategik (Teori dan Analisis)
Manajemen strategi dimaksudkan sebagai metode yang digunakan organisasi dalam proses pengambilan keputusan, menerapkan tindakan, dan mengevaluasi hal apa saja yang sudah dilakukan secara baik untuk mencapai tujuan jangka panjang perusahaan. Menjawab fenomena di atas, maka buku ini hadir untuk membantu para pembacanya yang ingin memahami konsep dasar manajemen strategik secara teoritis dan menganalisanya dengan perspektif yang mudah dipahami. Adapun isi pembahasan dalam buku ini terdiri dari 16 bab yang saling terhubung, yaitu: Pengantar Manajemen Strategik; Analisis Internal; Analisis Eksternal; Manajemen Perubahan; Strategi Produksi dan Operasi; Strategi Sumber Daya Manusia; Strategi Keuangan; Strategi Pemasaran; Strategi Teknologi dan Inovasi; Strategi Lingkungan dan Sustainability; Strategi Komunikasi dan Public Relations; Keandalan dan Standarisasi Produk (ISO); Analisis Risiko dan Pengambilan Keputusan; Total Quality Management (TQM); Benchmarking; Budaya Kaizen di Lingkungan Kerja.
Interaction Design
The authors present an up-to-date exposition of the design of the current and next generation interactive technologies, such as the Web, mobiles and wearables.
Electronic Commerce
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. Offers a generalist's overview of the field and its major players for people with little or no technical background Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications Projects and hands-on exercises conclude each chapter
Relationship Marketing
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Sustainability Disclosure
This volume aims at analysing the main tools, frameworks and issues concerning sustainability disclosure. Particular emphasis is given to the Integrated Reporting, with the aim to identify its antecedents, use within companies, as well as its implementation issues, strengths and weaknesses.
Services Marketing
Revised and updated edition of tertiary text first published in 1984, based on the MBA course 'Marketing of Services' developed at the Harvard Business School. Every chapter has been revised to reflect current practice in Australia and New Zealand. Five new chapters have been added: 'Understanding Consumer Behaviour', 'Customer Satisfaction', 'Relationship Marketing', 'Managing Customer Complaints' and 'The Impact of Information Technology'. Includes questions, a bibliography and an index. Patterson is associate professor in the school of marketing at the University of NSW. Walker is lecturer in the department of management at the University of Tasmania. Lovelock lectures at the Harvard Business School.
Math Block
Not for the faint of heart, Math Block features a range of mathematic problems, puzzles and mazes, from easy-as-pie to brain-crushingly difficult, to challenge your noggin when it's in need of some exercise, all in a fun 3x3" block. Hope you remember those mnemonic devices because Please Excuse My Dear Aunt Sally, you're going to need them! With over 600 pages of puzzling riddles, word problems, logic puzzles, Sudoku and KenKens, mazes, chess puzzles, and traditional math equations, this "Rubik's cube for math minds" will test your knowledge of arithmetic, geometry, logic, patterns, statistics... and even some calculus. Keep a copy on your desk to keep your mind sharp, or give as a gift to the problem-solver in your life.
Mind Over Back Pain
A physician-professor of clinical rehabilitative medicine explains tension myositis syndrome, back pain caused by tension, and outlines ways in which that pain can be reduced or eliminated through control of stress and physical reactions
