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The Book Publishing Industry
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
The Culture and Commerce of Publishing in the 21st Century
This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Wharton on Managing Emerging Technologies
Manager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher gehören nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu verändern. Diese Technologien sind ein "neues Spiel", dessen Regeln unvereinbar sind mit Kultur und Geschäftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplinäres Expertenteam der Wharton School erläutert, wie Geschäftspraktiken geändert werden müssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Darüber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinschätzung und zur Wettbewerbsstrategie ändern müssen, und wie etablierte Firmen künftig die gängigen Fehler im Zusammenhang mit neuen Technologien vermeiden können.
The Economics of the Publishing and Information Industries
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and ...
Wharton on Dynamic Competitive Strategy
Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.
The Business of Scholarly Publishing
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment? In The Business of Scholarly Publishing, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, st...
The Ostrich Paradox
"The Ostrich Paradox boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-read for everyone who cares about risk." —Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow We fail to evacuate when advised. We rebuild in flood zones. We don't wear helmets. We fail to purchase insurance. We would rather avoid the risk of "crying wolf" than sound an alarm. Our ability to foresee and protect against natural catastrophes has never been greater; yet, we consistently fail to heed the warnings and protect ourselves and our communities, with devastating conseque...
The Leader's Brain
Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain, Wharton Neuroscience Initiative director Michael Platt explains how.
The Book Publishing Industry
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Whispers in the Cedars
Whispers in the Cedars: Port Gibson, Mississippi's Wintergreen Cemetery by William L. Sanders “The purpose of this book is not only to list those laid to rest in this beautiful, historic burial ground, but also to provide an easy and accurate way to locate specific graves, by using the maps and locations referenced within.” In this, author Sanders has admirably succeeded. Thoroughly researched, Whispers in the Cedars provides a systematic guide to this revered resting place in Port Gibson, Mississippi. Wanting “to let the stones speak” for themselves, Mr. Sanders records the information contained on each gravestone. And an extensive Index of Last Names offers ready access to the contents. “It is my sincere wish that the reader will find this book not only valuable as a genealogical reference tool, but may find it entertaining as well. I hope you enjoy it!” Again, a wish fulfilled in this book of remembrance and dedication.
