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Randi's Prize
  • Language: en
  • Pages: 429

Randi's Prize

James ‘The Amazing’ Randi is a stage magician who says he has a million dollars for anyone who can convince him they have psychic powers. No one has even come close to winning, proof, say sceptical scientists, that there is no such thing as ‘the paranormal’. But are they right? In this illuminating and often provocative analysis, Robert McLuhan examines the influence of Randi and other debunking sceptics in shaping scientific opinion about such things as telepathy, psychics, ghosts and near-death experiences. He points out that scientific researchers who investigate these things at first hand overwhelmingly consider them to be genuinely anomalous. But this has shocking implications, ...

Understanding New Media
  • Language: en
  • Pages: 418

Understanding New Media

  • Type: Book
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  • Published: 2010
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  • Publisher: Peter Lang

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

Taking Up McLuhan's Cause
  • Language: en
  • Pages: 433

Taking Up McLuhan's Cause

This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan's thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan's thought in this area, and to provide methodological grounding for future media ecology research, the book runs the gamut, from contributions that directly support McLuhan's arguments to those that see in them the germs of future developments in emergent dynamics and complexity theory.

Reframing Technology
  • Language: en
  • Pages: 212

Reframing Technology

For over a hundred years, technological change has been framed using a simple narrative: technology drives history. Reframing Technology challenges this idea of technological determinism through metahistorical and literary analyses that locate the birth of contingent frameworks in the historiography of technology in and around the 1930s. The book also traces how the formal discipline of the History of Technology was remarkably preconfigured by four North American authors who were not professional historians, Thorstein Veblen, Stuart Chase, Lewis Mumford, and Marshall McLuhan. They are considered as a continuum and are put in dialogue despite their training in different disciplines. Their work is then linked up with the emergence of formal and institutional inquiry into narratives of technology at the end of the twentieth century. The ideas in the book are applied to current discussions about the future of technology and artificial intelligence. The book’s main argument is that, as the authors listed above suggest, we need to think beyond "the machine," and reframe technology as a cultural practice, rather than thinking of it as an object or a tool.

McLuhan in Space
  • Language: en
  • Pages: 348

McLuhan in Space

Demonstrates how McLuhan extended insights derived from advances in physics and artistic experimentation into a theory of acoustic space which he then used to challenge the assumptions of visual space that had been produced through print culture.

Marshall McLuhan
  • Language: en
  • Pages: 348

Marshall McLuhan

  • Type: Book
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  • Published: 1998
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  • Publisher: MIT Press

A new look at the man who gave us ideas "the medium is the message" and "global village".

McLuhan in Reverse
  • Language: en
  • Pages: 146

McLuhan in Reverse

McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figur...

Pluralism and the Mind
  • Language: en
  • Pages: 379

Pluralism and the Mind

Paul Feyerabend noted that ‘… the world which we want to explore is a largely unknown entity. We must, therefore, keep our options open and … not restrict ourselves in advance.' (1975, p. 20). Given that consciousness is poorly understood and vaguely defined, such advice seems sound, but is frequently ignored in favour of an insistence that a scientific theory of consciousness must be reducible to current monist physics and biology. This book argues that such an insistence is historically unsupportable, theoretically incoherent and unnecessary. The author instead makes the case for emergent property pluralism. New concepts of emergent mental properties are needed in part because of the...

Marshall McLuhan
  • Language: en
  • Pages: 284

Marshall McLuhan

  • Type: Book
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  • Published: 2005
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  • Publisher: SAGE

Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: explains McLuhan's key ideas; engages with critical issues in media and contemporary art; demonstrates the relevance of his work for students of media and communications; addresses his methodological contribution; revises our understanding of his place in the history of ideas.

When Television was Young
  • Language: en
  • Pages: 676

When Television was Young

A decade after the first Canadian telecasts in September 1952, TV had conquered the country. Why was the little screen so enthusiastically welcomed by Canadians? Was television in its early years more innovative, less commerical, and more Canadian than current than current offerings? In this study of what is often called the 'golden age' of television, Paul Rutherford has set out to dispel some cherished myths and to resurrect the memory of a noble experiment in the making of Canadian culture. He focuses on three key aspects of the story. The first is the development of the national service, including the critical acclaim won by Radio-Canada, the struggles of the CBC's English service to pro...