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Case Studies for Ethics in Academic Research in the Social Sciences
This book provides a basis for class discussion about the responsible conduct of social science research. These 16 brief research ethics cases describe situations in which ethical dilemmas arise and present the student with the opportunity to think through the different implications for researchers. The cases emphasize different types of ethical dilemmas involving faculty, students, participants, and stakeholders. Students can discuss what happened, why it was or was not unethical, and what should be the consequences for the actors. Included are the original cases complete with learning objectives, teaching notes, and questions for discussion.
Consumer Psychology for Marketing
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
E-Services
The volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
Dangerous Instrument
As increasingly contentious politics in the United States raise concerns over the "politicization" of traditionally non-partisan institutions, many have turned their attention to how the American military has been--and will be--affected by this trend. Since a low point following the end of the Vietnam War, the U.S. military has experienced a dramatic reversal of public opinion, becoming one of the most trusted institutions in American society. However, this trend is more complicated than it appears: just as individuals have become fonder of their military, they have also become increasingly polarized from one another along partisan lines. The result is a new political environment rife with c...
ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN'S HEALTH DRINKS
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Black Picket Fences
Black Picket Fences is a stark, moving, and candid look at a section of America that is too often ignored by both scholars and the media: the black middle class. The result of living for three years in "Groveland," a black middle-class neighborhood on Chicago's South Side, sociologist Mary Pattillo-McCoy has written a book that explores both the advantages and the boundaries that exist for members of the black middle class. Despite arguments that race no longer matters, Pattillo-McCoy shows a different reality, one where black and white middle classes remain separate and unequal. "An insightful look at the socio-economic experiences of the black middle class. . . . Through the prism of a South Side Chicago neighborhood, the author shows the distinctly different reality middle-class blacks face as opposed to middle-class whites." —Ebony "A detailed and well-written account of one neighborhood's struggle to remain a haven of stability and prosperity in the midst of the cyclone that is the American economy." —Emerge
The Emerging High-Tech Consumer
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy div...
Contemporary Research in E-marketing
Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
An Applied Reference Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods
Presents research designs in education and the social and behavioral sciences in a way that students and researchers can readily understand and accurately apply in their own investigations. This book covers practical and common research designs used in educational and the social and behavioral sciences.
