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New Age Marketing
The theme of NICOM 2008 being held between January 9 to 11, 2008 is 'Strategies and Trends in Marketing: A New Economy Perspective'. The issues, challenges and dimensions of the emerging scenario are grouped into the following sub-themes. 'Marketing Information System' brings together scholarly contributions on Marketing Research and Analytics, Business Intelligence and Forecasting Tools, Data Mining in Marketing and Decision Support System, Knowledge Management and Environment Sensing for Marketing. The sub-theme 'Value Creation: New Paradigms' has deliberations on Marketing Innovations, Trends in Pricing Strategy, Diffusion of New Products and Marketing Mix Decisions. 'Value Delivery in Ma...
Enhancing enterprise competitiveness
Papers presented at the Nirma International Conference on Management, held at Ahmedabad during 5-7January 2007.
BHAGAVAD GITA: The Art and Science of Management for the 21st Century
The Bhagavad Gita is an ancient text that dates back to the time when the Vedas and the religious scriptures came into being. Today, in the 21st century, when the world is torn with wars and conflicts, it’s time to travel back and seek the ‘peace’ mantra for the betterment of both the self and the surrounding. Have you ever wondered how an ancient text holds within its sacred teachings, all the managerial principles that are needed to make it big in todays world? If you have seen the Bhagavad Gita only as a religious book, now is the time to change perspectives. Lord Krishna in his attempt to guide Arjuna in the battlefield serves as the ultimate management guru –the one you’ve always been searching for! Learn from the words of the Lord the tricks to transform your weaknesses into your strengths. Immerse yourself in the book’s enchanting journey that demystifies the Bhagavad Gita and tells us that it is relevant even today.
Partners In Success: Strategic Hr And Entrepreneurship
Papers presented at the Nirma International Conference on Management, held at Ahmedabad in January 2009.
Managing and Organizations
Electronic Inspection Copy available for instructors here Now in its Third Edition, this unique and highly esteemed text goes from strength to strength, continuing to offer: seamless coverage of the essential topics of organizational behaviour a realist's guide to management capturing the complex life of organizations (the paradoxical, emotional, insecure, self-confident, responsible, irresponsible) and delivers the key themes and debates in an accessible way interactive, instructive (and fun) learning aids and features, both in the text and on the Companion Website an attractive, easily navigable, full-colour text design a guide to further reading including hand-selected journal articles, m...
Strategies of Winning Organizations
Contributed articles with special reference to India and Bangladesh; articles to be presented in a conference later which was organized by Prestige Institute of Management and Research.
