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3G Marketing
Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains...
Understanding UMTS Radio Network Modelling, Planning and Automated Optimisation
This book sets out to provide the theoretical foundations that will enable radio network planners to plan model and optimize radio networks using state-of-the-art findings from around the globe. It adopts a logical approach, beginning with the background to the present status of UMTS radio network technology, before devoting equal coverage to planning, modelling and optimization issues. All key planning areas are covered, including the technical and legal implications of network infrastructure sharing, hierarchical cell structure (HCS) deployment, ultra-high-site deployment and the benefits and limitations of using computer-aided design (CAD) software. Theoretical models for UMTS technology ...
Mobile Media and Applications, From Concept to Cash
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packa...
m-Profits
UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. 'm-Profits: Making Money from 3G Servives' will discuss 3G services from the vi...
Jippii!
Vuosituhannen vaihtuessa Suomi eli teollisuushistoriansa kulta-aikaa. Nokia nousi alan globaaliksi markkinajohtajaksi, Sonera osti miljardeilla ilmaa Saksasta ja nettihuuma valtasi kotimaiset it-yritykset. Suomalainen nettioperaattori Jippii listautui pörssiin keväällä 2000 ja lähti valloittamaan Euroopan markkinoita. Suunnitelmat kariutuivat nettikuplan puhkeamiseen, jolloin avainhenkilöiden toimista käynnistyi yksi pisimmistä ja mutkikkaimmista talousrikosoikeudenkäynneistä. Järvinen seurasi IT-alan hulluja vuosia aitiopaikalta. Kirjassa hän kertoo omien kokemustensa valossa, miten nousukauden huuma ja pörssilistautuminen vaihtuivat kymmenen vuoden piinaksi oikeusjärjestelmän rattaissa.
Official Gazette of the United States Patent and Trademark Office
description not available right now.
Communities Dominate Brands
Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising. The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors compellingly illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses interact with their custome...
