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The ways in which codified and tacit knowledge are sourced, transferred, and combined are critical in furthering open innovation. When used effectively, knowledge sharing and organizational success are significantly increased, improving products and services. The Role of Knowledge Transfer in Open Innovation is a collection of innovative research on a set of analyses, reflections, and recommendations within the framework of knowledge transfer practices in different areas of knowledge and in various industries. While highlighting topics including tacit knowledge, organizational culture, and knowledge representation, this book is ideally designed for professionals, academicians, and researchers seeking current research on the best practices for transfer of knowledge as an intermediate open innovation.
Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents’ perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is ...
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Since the turn of the century, technology transfer and innovation has played an increasingly important role in government policy for reinvigorating and supporting a country's industry. This has been fueled by technology transfer from third parties such as universities, but due to the rapid evolution of the external environment of technology, companies require regular upgrades to information systems and technical infrastructure and adjustments. University-Industry Technology Transfer in the UK: Emerging Research and Opportunities provides innovative insights into how technology transfer has operated in university-company projects undertaken in small- to medium-sized enterprises. Highlighting ...
Topics covered include policy, planning and strategy, stakeholders, new markets, infrastructure, transport and research and knowledge transfer with contributions from countries as diverse as Brazil, Croatia, Italy, Portugal, Russia, Saudi Arabia, and Spain.
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Knowledge in its pure state is tacit in nature—difficult to formalize and communicate—but can be converted into codified form and shared through both social interactions and the use of IT-based applications and systems. Even though there seems to be considerable synergies between the resulting huge data and the convertible knowledge, there is still a debate on how the increasing amount of data captured by corporations could improve decision making and foster innovation through effective knowledge-sharing practices. Big Data and Knowledge Sharing in Virtual Organizations provides innovative insights into the influence of big data analytics and artificial intelligence and the tools, methods, and techniques for knowledge-sharing processes in virtual organizations. The content within this publication examines cloud computing, machine learning, and knowledge sharing. It is designed for government officials and organizations, policymakers, academicians, researchers, technology developers, and students.
In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections tha...
O grupo de estudos em comunicação organizacional reúne acadêmicos, pesquisadores e profissionais de mercado que estudam a comunicação organizacional, pessoas que desenvolvem e/ou desenvolveram suas pesquisas no PPGCOM/PUCRS. A partir de uma abordagem crítica, o que inspira os gecorianos é a possibilidade de promover reflexões e experimentações em suas pesquisas, de forma a contribuir para uma nova consciência sobre a comunicação organizacional, como potência geradora de possíveis mudanças nos ambientes organizacionais. Se você, assim como nós, compreende que a comunicação organizacional precisa ser constantemente revisitada e (re)pensada, está convidado para esta leitura.