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Little Book of Big Packaging Ideas
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Little Book of Big Packaging Ideas
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Graphic Design That Works
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month. Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
Packaging Makeover
New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale bla...
King
Advance Praise for King "Here we have Allan Levine, one of the aces of Canadian historical chronicles, channelling Mackenzie King. And what a story they have to tell: our longest-serving prime minister, getting advice from his dog and having two-way conversations with his long-dead mother. If Canadian history was ever dull, it isn't now. Get this book." Book jacket.
Buy It Now
Explores the communities and social norms on eBay, discussing gender, race, and sexuality and how stereotypes about them are reinforced by the online auction site.
The Packaging Designer's Book of Patterns
The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be...
A Church of Her Own
Women have been among the most dynamic and successful ministers in all Protestant denominations; but in divinity school, Sarah Sentilles discovered that some of the best and brightest were having trouble and even leaving the church altogether. What was happening? To find out, she entered the lives of female ministers — women of various ages, races, and denominations — and emerged with the first real portrait of what it's like to lead as a woman of faith today. Filled with humor, heartbreak, and triumph, the women's stories take us from calls to the pulpit through ordinations and service. Despite many churches' resistance — conscious or not — to re-imagining what it means to be a minister, many of these women are achieving remarkable transformations in their congregations. In their inspiring determination to perform the creative, life-giving work to which they are called, these women illuminate a way that the church can revitalize itself. What's at stake is nothing less than the future of the church itself.
