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The Marketing Gurus
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Summary: Repositioning
The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think about your product category or line of business, your company’s name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In their book, the authors explain that you need to constantly keep repositioning, or you will be left behind. This summary provides readers with the solution to staying on top of their industries in this era of rapid technological change. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Repositioning" and find out what you can do to face today's market and succeed.
Differentiate Or Die
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Summary: Differentiate or Die
The must-read summary of Jack Trout and Steve Rivkin’s book: “Differentiate or Die: Survival in Our Era of Killer Competition”. This complete summary of the ideas from Jack Trout and Steve Rivkin’s book “Differentiate or Die” shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and stand out from competitors by following the best practices of some of the most successful companies. By learning and applying their differentiation techniques, you can use them to reinforce your brand and give yourself a competitive advantage. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Differentiate or Die” and find out how you can differentiate your brand and stand out from the competition!
Good Small Business Guide 2013, 7th Edition
Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business. Features a foreword from the National Chairman of the Federation of Small Businesses.
Sun Tzu - The Art of War for Managers
Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!
Tax Policy and Labor Market Performance
Other chapters examine the effects of tax reforms, including the Earned Income Tax Credit, and the wage-increasing effects of progressive income taxes in a highly unionized labor market. Finally, the contributors analyze the effects of employment protection and tax penalties on the growth of the underground economy. The insights offered in these studies will be valuable to the policy analyst as well as to the academic theorist
The Pearson General Knowledge Manual 2010 (New Edition)
An Updated and Revised Edition of the Most Popular General Knowledge Manual
