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The Philosophy of Branding
Praise and Reviews `Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking` James Thompson, Senior Vice President, Marketing, Diageo, North America `Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.` Paul Walton, Chairman, The Value Engineers `An original a...
A Short History of English Literature
First published in 2012. This work of introduction is designed to escort the reader through some six centuries of English literature. It begins in the fourteenth century at the point at which the language written in our country is recognizably our own, and ends in the 1950s. It is a compact survey, summing up the substance and quality of the individual achievements that make up our literature. The aim is to leave the reader informed about each writer’s main output, sensitive to the special character of his gifts, and aware of his place in the story of our literature as a whole.
Englishness
Faced with the demise of their country on the world stage, with the Americanization of their society and with the prospect of integration into Europe, many people in postwar-Britain, and in particular in England, began to look more closely at their national identity. Using literature as a source material, this study investigates postwar images of Englishness as they are defined in relation not only to ‘Americans’ and ‘Europeans’, but also to other foreigners: the ‘Arabs’ and the ‘Russians.’ In the context of the Anglo-American novel particular regard is given to Englishness in Evelyn Waugh’s The Loved One and David Lodge’s Changing Places. Subsequently the book focuses on...
A New Science
""What makes this book stand out is the way in which Mazlish situates sociology in the broader context of late eighteenth- and early nineteenth-century social thought. This is the most interesting treatment I have read of how there came to be a felt need for sociology, of how a place was created in the intellectual firmament for this new science."" -Craig Calhoun, University of North Carolina ""At a time of the breakdown of sociology, or at least the virtual loss of the idea of historicity within the discipline, this examination of the birth of sociology can provide valuable insight into the current condition no less than the glorious antecedents of a major field of social research. . . . [A...
Reform Acts
How Victorian novels imagined the idea of social agency. Reform Acts offers a new approach to prominent questions raised in recent studies of the novel. By examining social agency from a historical rather than theoretical perspective, Chris R. Vanden Bossche investigates how particular assumptions involving agency came into being. Through readings of both canonical and noncanonical Victorian literature, he demonstrates that the Victorian tension between reform and revolution framed conceptions of agency in ways that persist in our own time. Vanden Bossche argues that Victorian novels sought to imagine new forms of social agency evolving from Chartism, the dominant working-class movement of t...
Understanding the Victorians
The Victorian era was a time of dramatic change. During this period Britain ruled the largest empire on earth, witnessed the expansion of democracy, and developed universal education and mass print culture. Both its imperial might and the fact that it had industrialised and urbanised decades before any other nation, allowed it to dominate world politics and culture in many ways for the better part of the nineteenth century. Understanding the Victorians paints a vivid portrait of the era, combining broad survey with close analysis, and introduces students to the critical debates taking place among historians today. It encompasses all of Great Britain and Ireland over the whole of the Victoria...
The Grand Designer
When the third Marquess of Bute (1847 - 1900) met the renowned Gothic designer William Burges it marked the start of a lifetime's collaboration with architects and artists, producing work ranging from the High Victorian Gothic exuberance of Cardiff Castle and Castell Coch to the ostentation of Mount Stuart on the Isle of Bute and the sumptuous restoration of the Renaissance Falkland Palace. This fascinating biography tells the story of a rich eccentric, whose learning, insight and kindness produced extraordinary results in architecture and life, a man who combined being amongst the richest men of the age with artistic patronage of an almost incomprehensible scale.
Narrating Poverty and Precarity in Britain
Poverty and precarity have gained a new societal and political presence in the twenty-first century's advanced economies. This is reflected in cultural production, which this book discusses for a wide range of media and genres from the novel to reality television. With a focus on Britain, its chapters divide their attention between current representations of poverty and important earlier narratives that have retained significant relevance today. The book's contributions discuss the representation of social suffering with attention to agencies of enunciation, ethical implications of 'voice' and 'listening', limits of narratability, the pitfalls of sensationalism, voyeurism and sentimentalism, potentials and restrictions inherent in specific representational techniques, modes and genres; cultural markets for poverty and precarity. Overall, the book suggests that analysis of poverty narratives requires an intersection of theoretical reflection and a close reading of texts.
Populating the Novel
Introduction : the biopolitical imagination -- Populating solitude : Malthus, the masses, and the romantic subject -- Political animals : the Victorian city, demography, and the politics of creaturely life -- Dickens's supernumeraries -- The sensation novel and the redundant woman questions -- "Because we are too menny
The Origin of the Modern Jewish Woman Writer
Analyses the development of Jewish women's writing in relation to Victorian literary history, women's cultural history, and Jewish cultural history. Between 1830 and 1880, the Jewish community flourished in England. During this time, known as haskalah, or the Anglo-Jewish Enlightenment, Jewish women in England became the first Jewish women anywhere to publish novels, histories, periodicals, theological tracts, and conduct manuals. The Origin of the Modern Jewish Woman Writer analyzes this critical but forgotten period in the development of Jewish women's writing in relation to Victorian literary history, women's cultural history, and Jewish cultural history. Michael Galchinsky demonstrates that these women writers were the most widely recognized spokespersons for the haskalah. Their romances, some of which sold as well as novels by Dickens, argued for Jew's emancipation in the Victorian world and women's emancipation in the Jewish world.
