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Green Marketing : Dunia Baru dalam Dunia Marketing
Buku "GREEN MARKETING : Dunia Baru dalam Dunia Marketing" mengupas tuntas konsep pemasaran hijau yang berfokus pada keberlanjutan dan tanggung jawab lingkungan. Dengan menjelaskan definisi dan ruang lingkup green marketing, buku ini menggambarkan bagaimana prinsip-prinsip utama seperti transparansi, tanggung jawab sosial, dan keberlanjutan dapat diterapkan dalam praktik pemasaran. Manfaat bagi bisnis dan lingkungan juga diulas secara mendalam, menunjukkan bagaimana strategi green marketing dapat meningkatkan citra perusahaan, mengurangi biaya operasional, serta memberikan kontribusi positif terhadap lingkungan. Selain itu, buku ini membahas segmentasi pasar hijau dengan mengidentifikasi kara...
Digital Marketing : Teori, Implementasi dan Masa Depan Digital Marketing
Buku "Digital Marketing: Teori, Implementasi dan Masa Depan Digital Marketing" adalah panduan komprehensif yang menyelidiki peran pemasaran digital dalam mengubah wajah bisnis modern. Buku ini memulai dengan memberikan pengantar mendalam tentang esensi digital marketing dan mengapa organisasi harus mengadopsinya. Dengan penekanan pada konsep dasar seperti perbedaan antara pemasaran tradisional dan digital, pembaca mendapatkan pemahaman yang kuat tentang evolusi strategi pemasaran. Buku ini membahas bagaimana membangun brand awareness, memanfaatkan perilaku konsumen online, dan mengoptimalkan berbagai platform digital seperti website, media sosial, dan email untuk tujuan pemasaran. Tidak hanya itu, tetapi juga mencakup topik-topik mutakhir seperti penggunaan kecerdasan buatan dalam pemasaran digital, analisis kinerja kampanye, serta tantangan dan peluang yang dihadapi dalam lingkungan digital yang berubah-ubah. Dengan memperhitungkan tren dan prediksi masa depan, buku ini menjadi panduan yang tepat bagi para profesional pemasaran yang ingin menguasai dunia digital yang terus berkembang.
An Introduction to the Study of Stellar Structure
Rigorous examination of relationship between loss of energy, mass, and radius of stars in a steady state. Unabridged, corrected republication of original (1939) edition. "The material is throughout presented with enviable crispness and clarity of expression. The work will undoubtedly become an indispensable handbook for future researchers in the field." — Nature.
New Media
This fully up-to-date survey examines the social, political, and economic impacts of new media from the early days of the telegraph to the latest network technologies. Featuring an in-depth treatment of new media theories, engaging case studies, and Canadian examples throughout, this textoffers students a concise yet comprehensive introduction to new media from a Canadian perspective.
Green Marketing Strategies
One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural environment, businesses have begun to modify their behaviour to address the society s new concer
Green Marketing
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
New Media
The fourth edition of Terry Flew's New Media combines a comprehensive overview of theories of new media with contemporary cases studies. Based on an historic understanding of new media developments, the book explores the role of new media in a globally-networked society. It examines the cultural, political and economic impact of new technologies on creativity and industry from a cross-disciplinary perspective.
New New Media
From the publisher. For more than 60 years, instructors and their students have looked to Penguin trade paperbacks for state-of-the-art scholarship, accessibility, and fair prices. Allyn & Bacon, Penguin's sister company, aims to meet those same expectations with textbooks in our series, Penguin Academics. We've created the Penguin Academics series with ease of use in mind-the books are conveniently portable and highly readable, with engaging typefaces and interior designs. Concise yet thorough in their coverage of the basics, Penguin Academics titles are ideal for use either by themselves or in combination with other books.
From Business Strategy to IT Action
From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as: * The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment, and assessing a company's entire IT budget * Methods for using IT Impact Management to establish IT culture and performance models for the business/IT connection * The IT Improvement Zone, which quickly identifies where a company can focus its energies for maximum results * And much more
Tourism and Water
This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.
