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The Monocle Book of Japan
The Monocle team celebrates the endlessly fascinating and culturally rich country of Japan.
The Monocle Book of the Nordics
The Monocle team heads north in this celebration of all things Nordic. This heavily illustrated book from Monocle is a celebration of the Nordic region, featuring some surprises, quirks—and maybe a sauna or two— along the way. Monocle’s journalists, editors, and photographers have returned time and again to all corners of northern Europe for insights, inspiration, and ideas for living better. This book isn’t about hammering the overhyped hygge trend or fussing over foamy food. Much the opposite—it’s about a shared but distinct set of values that have helped these nations excel in quiet diplomacy, thoughtful design, and reasoned debate. Monocle looks beyond the clichés and uncove...
The Monocle Book of Entrepreneurs
At a time of unprecedented change in the way we work, the editors of Monocle are here to help us envision, create, and make a success of a new business or reboot an existing one. As we face a world that is undergoing unparalleled change, no area is more dynamic than business. To help us understand, navigate, and succeed in this new world, the team at Monocle brings together its unique knowledge of culture, politics, economics, and business. Featuring stories of people running enterprises on every scale, the inspirational tales in this book provide readers with insights into the challenges and joys of creativity and entrepreneurship. These unmatched case studies reveal, among many success stories, how leaders choose branding, hire teams, and design workspaces for today’s needs. Whether you are planning to make a life change, start a new business, or reinvigorate an existing one, The Monocle Book of Entrepreneurs is a resource for anyone who wants to make a difference in their work and life.
The Monocle Book of Gentle Living
A timely handbook helping readers think about how to slow down, reconnect, and live a gentler life. Monocle has always been a champion of taking it slow. Past issues have encouraged readers to dive into a lake and go for a run. To sleep well. To eat food made with love. Even today, in a tense moment in history, the magazine has done its bit to argue for a new modern etiquette where communities are generous with their time, hospitality, and forgiveness. Now its editors and correspondents have brought all of this together into one volume with The Monocle Manifesto for a Gentler Life, a book that urges us all to slow down, reconnect, make good things, and think about the spaces we call home. So...
The Business of Aspiration
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area ...
The Advocate
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
The Monocle Book of Photography
The best photo assignments from the Monocle archive, published to mark the magazine’s fifteenth anniversary. The first issues of Monocle magazine hit newsstands around the globe in 2007. At the magazine’s core was a pledge to commission all original photography—capturing the world on film, on the ground, and in the moment. The cover of that first issue featured a Japanese helicopter pilot from the country’s defense force, taken as part of a ten-day reportage assignment for both photographer and writer. In the years since, Monocle has continued in its pursuit of documenting the world through its unique lens: from embassies and residences to world leaders and cultural stars. Each issue...
Managing Emerging Risk
From Main Street to Mumbai, Managing Emerging Risk: The Capstone of Preparedness considers the new global drivers behind threats and hazards facing all those tasked with protecting the public and private sector. The text delves into the global mindset of public and private sector emergency managers and presents a new risk landscape vastly different from the one existing ten years ago.The book begins by presenting a series of fictitious scenarios each resulting in mass destruction and fatalities. These are each followed by actual news stories that support the scenarios and demonstrate that the proposed events‘seemingly unthinkable have the potential to occur. Next, the author identifies two...
Buzz
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
So You Want to Publish a Magazine?
The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
