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Wine By Design
  • Language: en
  • Pages: 257

Wine By Design

From its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a “wine by design” model. In this process farmers, winemakers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism. As the American demand for premium wine grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine communi...

A Better Way to Build
  • Language: en
  • Pages: 500

A Better Way to Build

While architects have been the subject of many scholarly studies, we know very little about the companies that built the structures they designed. This book is a study in business history as well as civil engineering and construction management. It details the contributions that Charles J. Pankow, a 1947 graduate of Purdue University, and his firm have made as builders of large, often concrete, commercial structures since the company's foundation in 1963. In particular, it uses selected projects as case studies to analyze and explain how the company innovated at the project level. The company has been recognized as a pioneer in "design-build," a methodology that involves the construction com...

Empire of Vines
  • Language: en
  • Pages: 313

Empire of Vines

The lush, sun-drenched vineyards of California evoke a romantic, agrarian image of winemaking, though in reality the industry reflects American agribusiness at its most successful. Nonetheless, as author Erica Hannickel shows, this fantasy is deeply rooted in the history of grape cultivation in America. Empire of Vines traces the development of wine culture as grape growing expanded from New York to the Midwest before gaining ascendancy in California—a progression that illustrates viticulture's centrality to the nineteenth-century American projects of national expansion and the formation of a national culture. Empire of Vines details the ways would-be gentleman farmers, ambitious speculato...

Multicultural America
  • Language: en
  • Pages: 4420

Multicultural America

This comprehensive title is among the first to extensively use newly released 2010 U.S. Census data to examine multiculturalism today and tomorrow in America. This distinction is important considering the following NPR report by Eyder Peralta: "Based on the first national numbers released by the Census Bureau, the AP reports that minorities account for 90 percent of the total U.S. growth since 2000, due to immigration and higher birth rates for Latinos." According to John Logan, a Brown University sociologist who has analyzed most of the census figures, "The futures of most metropolitan areas in the country are contingent on how attractive they are to Hispanic and Asian populations." Both no...

Aged in Oak
  • Language: en
  • Pages: 110

Aged in Oak

An engaging and well researched exploration of the region's viticultural and wine making evolution from Mission days to present.

Democracy
  • Language: en
  • Pages: 784

Democracy

A Foreign Affairs Best Book of the Year “This absolutely splendid book is a triumph on every level. A first-rate history of the United States, it is beautifully written, deeply researched, and filled with entertaining stories. For anyone who wants to see our democracy flourish, this is the book to read.” —Doris Kearns Goodwin To all who say our democracy is broken—riven by partisanship, undermined by extremism, corrupted by wealth—history offers hope. Democracy’s nineteen cases, honed in David Moss’s popular course at Harvard and taught at the Library of Congress, in state capitols, and at hundreds of high schools across the country, take us from Alexander Hamilton’s debates ...

The Lure of the Forest
  • Language: en
  • Pages: 208

The Lure of the Forest

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The Food Section
  • Language: en
  • Pages: 253

The Food Section

Food blogs are everywhere today but for generations, information and opinions about food were found in the food sections of newspapers in communities large and small. Until the early 1970s, these sections were housed in the women’s pages of newspapers—where women could hold an authoritative voice. The food editors—often a mix of trained journalist and home economist—reported on everything from nutrition news to features on the new chef in town. They wrote recipes and solicited ideas from readers. The sections reflected the trends of the time and the cooks of the community. The editors were local celebrities, judging cooking contests and getting calls at home about how to prepare a Th...

The Countryside in the Age of the Modern State
  • Language: en
  • Pages: 350

The Countryside in the Age of the Modern State

"However urban the nation has become," Catherine McNicol Stock and Robert D. Johnston write, "twenty percent of its citizens still live outside major metropolitan areas. Moreover, rural economic activity—agricultural, extractive, recreational, and industrial—has an enormous impact on the nation's overall economic well-being. The stories of contemporary rural people still have the power to move us.... They reflect the values, dreams, and ideals at the core of the economically, racially, and ethnically diverse American experience." The Countryside in the Age of the Modern State moves rural history into explorations of modern politics: diverse rural peoples and their complex relationships to the American state in the twentieth century. The volume's contributors examine African American progressive farm organizers; the experiences of Caribbean and Mexican farm laborers; agrarian intellectuals in the New Deal; the politics of land and landscape in the Rocky Mountain west; and the origins of today's rural political movements.

Feminists, Feminisms, and Advertising
  • Language: en
  • Pages: 409

Feminists, Feminisms, and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.