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Introdução ao Neuromarketing:
A imersão digital sofrida nas últimas décadas já se consolidou como uma realidade, algo que se reflete no uso massivo de aplicativos de celular para a realização de grande parte das atividades. Na área de marketing, esse novo contexto exige uma reflexão sobre como esse cenário mudou os hábitos dos consumidores.Nessa perspectiva, a neurociência, que estuda a estrutura e as funções do cérebro, pode se revelar uma grande aliada, visto que busca desvendar o motivo de a maioria das decisões partirem do inconsciente.Confira, nesta obra, de que maneira o neuromarketing pode ajudar as empresas a desenvolverem produtos, serviços e estratégias de marketing mais eficazes para o consumidor na era digital.
Varejo Digital 5.0:
O segmento do varejo digital é um dos que mais cresce em nosso país e isso ocorre, em grande parte, porque aqui não existe apenas uma empresa dominante, mas sim muitas delas, de grande a pequeno porte, o que amplia esse universo, disponibilizando muitas oportunidades.Visando esse momento, esta obra discute o varejo 5.0, apresentando ao leitor toda a transformação digital que vem ocorrendo nesse setor nos últimos anos, principalmente em razão do desenvolvimento tecnológico e dos novos modelos de negócio. Explore conosco esse novo mundo digital, que se reinventa a cada dia.
Marketing esportivo
Atualmente, vivemos em um mundo em que constantemente emergem novas tecnologias de comunicação e, por isso, o esporte, ao ser entendido como comunicação, deve ser capaz de se adaptar a esse cenário. Desse modo, o marketing esportivo atua para que as organizações esportivas atinjam seus objetivos comunicativos sem que se percam em sua essência.Explore conosco o peculiar universo do marketing esportivo nestas páginas.
Gestão de marca e branding
Quando se fala em marca, qual é a primeira que vem à sua mente? Com certeza, você se lembra de algum logotipo ou de algum slogan, não é mesmo? Sempre há uma campanha que fica marcada em nossa memória, e, geralmente, elas estão acompanhadas de alguma lembrança significativa.Nada disso é por acaso, pois o sucesso de uma marca depende de uma concepção elaborada e de uma gestão eficaz e eficiente. E isso não é fruto da sorte. É ciência. Os profissionais que trabalham na gestão de marcas precisam estudar com profundidade o comportamento humano de modo a cair nas graças dos consumidores. Esta obra vai te auxiliar a compreender o complexo caminho que uma marca percorre desde sua concepção até sua fixação na memória coletiva. Embarque nessa leitura e esteja pronto para conduzir com sucesso a gestão de uma marca!
Applied Ecotoxicology
This new book illustrates the complex nature of ecotoxicological issues, using pesticides as an example. It focuses on the assessment and monitoring of the amounts of pollutants in the environment and the subsequent damage. The text provides the basic information and methodology to help the reader determine the extent of ecological damage caused by a given substance. Legislatures in industrialized countries have taken the initiative in dealing with these issues by formulating new priorities for environmental protection. Applied Ecotoxicology describes these regulatory efforts, which are separated by their two distinct objectives: those that seek to expand the scope of protection against the pollutants' negative impacts, and those shifting the level of investigation from the individual to the ecosystem. Pollutants are only one of a number of different environmental factors to which organisms are exposed. Their impact in the field is presented in the context of other forms of human intervention in the environment. The increasing use of pesticides in tropical regions, a growing ecotoxicological concern in these countries, is also discussed.
The Localization Reader
Readings that point the way to a peaceful, democratic, and ecologically resilient transition to an era of localization, limits, and societal opportunities. Energy supplies are tightening. Persistent pollutants are accumulating. Food security is declining. There is no going back to the days of reckless consumption, but there is a possibility—already being realized in communities across North America and around the world—of localizing, of living well as we learn to live well within immutable constraints. This book maps the transition to a more localized world. Society is shifting from the centrifugal forces of globalization (cheap and abundant raw materials and energy, intensive commercial...
Essays in the History of Irish Education
This book provides a complete overview of the development of education in Ireland including the complex issue of how religion can coexist with education and how a national identity can be aided through Irish language teaching. It also offers a comprehensive exploration of the development, issues, challenges and future of education in Ireland within the context of historical studies.
Treading Softly
How to imagine and then realize an ecological order based on living within our biophysical means. We are living beyond our means, running up debts both economic and ecological, consuming the planet's resources at rates not remotely sustainable. But it's hard to imagine a different way. How can we live without cheap goods and easy credit? How can we consume without consuming the systems that support life? How can we live well and live within our means? In Treading Softly, Thomas Princen helps us imagine an alternative. We need, he says, a new normal, an ecological order that is actually economical with resources, that embraces limits, that sees sustainable living not as a “lifestyle” but as a long-term connection to fresh, free-flowing water, fertile soil, and healthy food. The goal would be to live well by living well within the capacities of our resources. Princen doesn't offer a quick fix—there's no list of easy ways to save the planet to hang on the refrigerator. He gives us instead a positive, realistic sense of the possible, with an abundance of examples, concepts, and tools for imagining, then realizing, how to live within our biophysical means.
Handbook on the History of Mathematics Education
This is the first comprehensive International Handbook on the History of Mathematics Education, covering a wide spectrum of epochs and civilizations, countries and cultures. Until now, much of the research into the rich and varied history of mathematics education has remained inaccessible to the vast majority of scholars, not least because it has been written in the language, and for readers, of an individual country. And yet a historical overview, however brief, has become an indispensable element of nearly every dissertation and scholarly article. This handbook provides, for the first time, a comprehensive and systematic aid for researchers around the world in finding the information they need about historical developments in mathematics education, not only in their own countries, but globally as well. Although written primarily for mathematics educators, this handbook will also be of interest to researchers of the history of education in general, as well as specialists in cultural and even social history.
