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How to Get New Business in 90 Days and Keep it Forever
HOW TO GET NEW BUSINESS IN 90 DAYS (AND KEEP IT FOREVER) is a guide to successful marketing. It details all the marketing skills and techniques that the corporations use to help you increase your market and keep it growing. Wendy Evans - experienced marketing manager, travelled the world researching marketing techniques, compiling case studies and gathering tips of the most effective ways to market your product. It provides simple and effective marketing plans, how to build a broad base, how to understand your clients' personality styles and understand what your clients have in common. How to Get New Business in 90 Days book has been a word-of mouth-success for over 10 years. This book is the 3rd edition with over 35,000 copies sold
Stepping Away from the Silos
For over twenty years, digitisation has been a core element of the modern information landscape. The digital lifecycle is now well defined, and standards and good practice have been developed for most of its key stages. There remains, however, a widespread lack of coordination of digitisation initiatives, both within and across different sectors, and there are disparate approaches to selection criteria. The result is 'silos' of digitised content. Stepping away from the Silos examines the strategic context in the UK since the 1990s and its effect on collaboration and coordination of exemplar digitisation initiatives in higher education and related sectors. It identifies the principal criteria...
To MOOC or Not to MOOC
Scarcely a week goes by without coverage in the UK and international media about the latest MOOC revelation. Despite some significant initiatives in the dotcom era, online learning has somehow never delivered on its promise to revolutionize education. To MOOC or not to MOOC explores the history of MOOCs and analyses the current MOOC context by describing six institutions and the story of their engagement with MOOCs. Looking at each of the different type of institution in turn, it analyses the processes behind their decision to engage with online learning and MOOCs, how the MOOC project is managed and led, and discusses issues such as quality assurance, governance and partnerships. Chapters d...
Research 2.0 and the Future of Information Literacy
Research 2.0 and the Future of Information Literacy examines possible congruencies between information literacy and Research 2.0, because the work of today's researcher mobilizes a number of literacies. From among the various types of relevant literacies, at least three types of literacies can be mentioned in this relation: information literacy, scientific literacy and academic literacy. This book addresses these literacies in the light of the changing research landscape. Broad contexts of the researcher's abilities, as adaptive and innovative thinking, problem solving skills, self-management and design mindset are also examined. Computational thinking and the computational paradigm in a num...
Jealousy
Compete, acquire, succeed, enjoy: the pressures of living in today’s materialistic world seem predicated upon jealousy—the feelings of rivalry and resentment for possession of whatever the other has. But while our newspapers abound with stories of the sometimes droll, sometimes deadly consequences of sexual jealousy, Peter Toohey argues in this charmingly provocative book that jealousy is much more than the destructive emotion it is commonly assumed to be. It helps as much as it harms. Examining the meaning, history, and value of jealousy, Toohey places the emotion at the core of modern culture, creativity, and civilization—not merely the sexual relationship. His eclectic approach weaves together psychology, art and literature, neuroscience, anthropology, and a host of other disciplines to offer fresh and intriguing contemporary perspectives on violence, the family, the workplace, animal behavior, and psychopathology. Ranging from the streets of London to Pacific islands, and from the classical world to today, this is an elegant, smart, and beautifully illustrated defense of a not-always-deadly sin.
The Ricochet of Echoes
On the 6th October 1974, two female trainee nurses, hitchhiking from Brisbane to Goondiwindi on the Queensland-New South Wales border, were kidnapped, raped and murdered.The author is the brother of one of those murdered girls. This follow-up to his first book, The Echo of Silent Screams, reports on the 2013 Coronial Inquest into the deaths of Lorraine Wilson and her friend, Wendy Evans
Becoming a Top Woman Manager
An increasing number of women are claiming the careers and the success which are rightfully theirs. This book, first published in 1988, demonstrates that the way to the top consists of a series of steps and strategies. It outlines these steps and provides practical advice, based on Australian research, on the challenges to be faced in achieving career goals. Succinct profiles of successful women demonstrate that these challenges can be met, understood and overcome.
