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The Persuasion Code
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion ...
Neuromarketing
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
The Serenity Code
The COVID-19 crisis has recently raised levels of stress, anxiety, and depression (SAD) for millions of people worldwide. As a result, humans are experiencing more mental health struggles than at any time in our recent history. However, many conventional pharmacological and therapeutic options do not work. Also, a large portion of the population does not have access to affordable and straightforward solutions to mediate the worse symptoms of SAD. Therefore, it is urgent and essential to focus on innovative ways to mitigate the serious risks caused by this troubling situation.The Serenity Code presents a scientific formula to protect millions of people from the toxic and sometimes life-threat...
The Neuro-Consumer
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious...
Selling to the Old Brain
Each book also contains one folded 18"x36" poster with illustrations by Xplane.
Why We March
National Bestseller On January 21, 2017, millions of people gathered worldwide for the Women’s March, one of the largest demonstrations in political history. Together they raised their voices in hope, protest, and solidarity. This inspiring collection features 500 of the most eloquent, provocative, uplifting, clever, and creative signs from across the United States and around the world. Each is a powerful reminder of why we march. As with the recent battle cry of “Nevertheless, she persisted,” these messages continue to reverberate daily and fortify a movement that will not be silenced. All royalties from the sale of this book will be donated to Planned Parenthood.
Molecular Medicine for Clinicians
The insights following the wake of the Human Genome project are radically influencing our understanding of the molecular basis of life, health and disease. The improved accuracy and precision of clinical diagnostics is also beginning to have an impact on therapeutics in a fundamental way. This book is suitable for undergraduate medical students, as part of their basic sciences training, but is also relevant to interested under- and postgraduate science and engineering students. It serves as an introductory text for medical registrars in virtually all specialties, and is also of value to the General Practitioner wishing to keep up to date, especially in view of the growing, internet-assisted public knowledge of the field. There is a special focus on the application of molecular medicine in Africa and in developing countries elsewhere.
Advances in Flavours and Fragrances
The chemistry of flavours and fragrances is of great interest to academics and industrialists alike. Bringing together international contributors, this book presents the most recent research in this key area. Diverse topics such as structure-activity relationships; analytical techniques; natural products and essential oils; and organic and bioorganic chemistry are discussed, along with flavours and foods. Advances in Flavours and Fragrances: From the Sensation to the Synthesis will be a welcome addition to the bookshelves of all practitioners with a common interest in this fascinating area.
How do we tell you what your customers can't tell you?
Decoding The Language of Consumer Mind The results obtained from consumer neuroscience studies show us that traditional marketing research methods are not always sufficient to understand what the consumer really thinks and to reach reliable insights about them. So how can we uncover real consumer insights? In this regard, neuromarketing guides us just like a consumer guide. With this book, you will learn practical ways to benefit from neuromarketing for your marketing strategies, and you will find the details of how we adapt the data we obtain from neuromarketing research to marketing strategies in an understandable way, with real examples and applications. This book will not only give you information, but will also take you one step forward in the marketing world. Are you ready?
