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Shattered Sense of Innocence
In October 1955, three Chicago boys were found murdered, their bodies naked and dumped in a ditch in Robinson Woods on the city’s Northwest Side. A community and a nation were shocked. In a time when such crimes against children were rare, the public was transfixed as local television stations aired stark footage of the first hours of the investigation. Life and Newsweek magazines published exclusive stories the following week. When Kenneth Hansen was convicted and sentenced for the murders, the case was considered solved—until questions were raised about Hansen’s presumed guilt. Shattered Sense of Innocence: The 1955 Murders of Three Chicago Children tells the gripping story of the th...
Gen BuY
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
The Retail Revival
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions b...
Media Ethics
Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
All Politics Is Global
Has globalization diluted the power of national governments to regulate their own economies? Are international governmental and nongovernmental organizations weakening the hold of nation-states on global regulatory agendas? Many observers think so. But in All Politics Is Global, Daniel Drezner argues that this view is wrong. Despite globalization, states--especially the great powers--still dominate international regulatory regimes, and the regulatory goals of states are driven by their domestic interests. As Drezner shows, state size still matters. The great powers--the United States and the European Union--remain the key players in writing global regulations, and their power is due to the s...
Humane Health Care for Prisoners
A useful research resource and handy reference, this book discusses the many important ethical and legal issues that arise in the delivery of health care to prisoners at correctional facilities. It references national standards of professional practice as well as the advice of recognized experts. The mission of corrections is the care and custody of prisoners with a view to public safety within a place dedicated to punishment, while the mission of the medical and mental health professionals in a corrections facility is to care for the health and well-being of the prisoners. Both have a duty to provide care, but their differing roles and objectives give rise to ethical role conflict and disag...
Exploding Data
A powerful argument for new laws and policies regarding cyber-security, from the former US Secretary of Homeland Security. The most dangerous threat we-individually and as a society-face today is no longer military, but rather the increasingly pervasive exposure of our personal information; nothing undermines our freedom more than losing control of information about ourselves. And yet, as daily events underscore, we are ever more vulnerable to cyber-attack. In this bracing book, Michael Chertoff makes clear that our laws and policies surrounding the protection of personal information, written for an earlier time, need to be completely overhauled in the Internet era. On the one hand, the coll...
Marketing 3.0
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Library Furnishings
The life expectancy of a typical library is 20 or so years. This useful life can be greatly extended, however, with extensive planning and an informed choice of versatile, adaptable furnishings. Everything you need to know to accomplish this feat can be found within the pages of this volume. Professional, experienced advice and suggestions take the library designer through the entire design process. This book provides a plethora of information from the planning stages through the finished media center—to allow any librarian or architect to make informed, cost-effective decisions. The work begins with the creation of the development team, explains terminology employed by furniture manufactu...
Successful Prediction of Product Performance
The ability to successfully predict industrial product performance during service life provides benefits for producers and users. This book addresses methods to improve product quality, reliability, and durability during the product life cycle, along with methods to avoid costs that can negatively impact profitability plans. The methods presented can be applied to reducing risk in the research and design processes and integration with manufacturing methods to successfully predict product performance. This approach incorporates components that are based on simulations in the laboratory. The results are combined with in-field testing to determine degradation parameters. These approaches result in improvements to product quality, performance, safety, profitability, and customer satisfaction. Among the methods of analyses included are: • Accelerated Reliability Testing (ART) • Accelerated Durability Testing (ADT) • system variability / input variability • engineering risk versus time and expense
