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Do Open
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Quick and Easy Newsletters
Do a newsletter in an afternoon! Looking for an easy way to spread the word? Grab this kit and get into the fast lane. Inside is a step-by-step system using software you already have to write, design and produce a custome newsletter--pain free.
Fundamentals of Successful Newsletters
In Fundamentals of Successful Newsletters Tom Bivins shares more than 20 years' experience in writing and producing newsletters for corporations, associations, special interest groups and not-for-profit organizations. His book provides both novices and pros with the tools they need to plan, write, edit, design, lay out, illustrate, produce and distribute effective newsletters. And beyond building basic skills, this book uses and applies examples from a broad range of publications - corporate and employee newsletters, professional, client-generating publications, sales and marketing newsletters, club newsletters and more. For anyone involved in newsletter planning, production or distribution, Fundamentals of Successful Newsletters will be a constant work companion.
A Manager's Guide to Newsletters
How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.
The Borowitz Report
Prepare to be shocked. From the man The Wall Street Journal hailed as a "Swiftean satirist" comes the most shocking book ever written! The Borowitz Report: The Big Book of Shockers, by award-winning fake journalist Andy Borowitz, contains page after page of "news stories" too hot, too controversial, too -- yes, shocking -- for the mainstream press to handle. Sample the groundbreaking reporting from the news organization whose motto is "Give us thirty minutes -- we'll waste it."
Publicity, Newsletters, and Press Releases
It provides practical advice on: what kind of message to present when copy-writing; how to establish promotional goals; developing and sticking to a strategy; and what journalists look for. It also covers problem-solving, including tackling letters of complaint, misunderstandings, troubleshooting strategies, sensitivities of your market, and what to do when you hit a lack of creative inspiration. Checklists and examples are provided for you to tick as you work on producing a newsletter, writing a press release, and structuring your copy.
