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Buku Ajar Kebijakan & Manajemen Pariwisata
Buku Ajar Kebijakan & Manajemen Pariwisata ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu kebijakan & manajemen pariwisata. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu kebijakan & manajemen pariwisata dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah kebijakan & manajemen pariwisata darurat dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari konsep manajemen destinasi pariwisata, peran stakeholder de...
Manajemen Pariwisata : Pengembangan dan Pemasaran Pariwisata di Indonesia
Buku Referensi “Manajemen Pariwisata : Pengembangan dan Pemasaran Pariwisata di Indonesia” ini membahas secara komprehensif pengelolaan dan pemasaran pariwisata di Indonesia, mencakup dari konsep dasar hingga strategi pengembangan destinasi. Bab pertama memperkenalkan pentingnya pariwisata sebagai sektor ekonomi strategis dan tren yang memengaruhi industri ini. Selanjutnya, bab kedua dan ketiga fokus pada pengelolaan sumber daya dan destinasi pariwisata, dengan penekanan pada keberlanjutan dan pengembangan infrastruktur yang mendukung daya tarik wisata. Bagian akhir buku ini mengeksplorasi strategi pemasaran, branding, dan promosi destinasi pariwisata, termasuk studi kasus dari Indonesia yang berhasil. Tantangan dan peluang dalam pengembangan pariwisata juga dibahas, memberikan panduan tentang inovasi dan langkah-langkah yang perlu diambil untuk memastikan masa depan pariwisata yang berkelanjutan di Indonesia. Buku ini ideal bagi praktisi, akademisi, dan mahasiswa yang tertarik pada pengelolaan pariwisata yang efektif dan berkelanjutan.
The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digita...
The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from pass...
Events Tourism
This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers, researchers and academics to advance understanding of practice and development of theory. Organised in four parts, this book examines how events tourism is designed, planned and delivered. The first part engages with the core, fundamental concepts of events tourism which establish a basic understanding of the field. The second part addresses contemporary issues related to visitor attractions, music festivals, small and user-generated events, wanderlust and entrepren...
Reinventing the Local in Tourism
This book investigates the way localities are shaped and negotiated through tourism, and explores the emerging success of local peer-produced hospitality and tourism services which are transforming the tourist experience. It examines the rapidly developing field of peer-to-peer tourism and the way it is changing tourist destinations.
Cultural Tourism in Europe
Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development in Europe, the European association for tourism and leisure education undertook a transnational study of European cultural tourism. The first five chapters address general themes (the scope and significance, the social context, the economic context and the political context of cultural tourism). The are followed by eleven chapters on individual countries from the European Union. Re-issued in 2005 in electronic format by ATLAS, the Association for Tourism and Leisure Education.
Cultural Attractions and European Tourism
This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, and used by, cultural tourists and how such cultural attractions as museums, art galleries, monuments and heritage attractions are marketed.
Foodies
This important cultural analysis tells two stories about food. The first depicts good food as democratic. Foodies frequent ‘hole in the wall’ ethnic eateries, appreciate the pie found in working-class truck stops, and reject the snobbery of fancy French restaurants with formal table service. The second story describes how food operates as a source of status and distinction for economic and cultural elites, indirectly maintaining and reproducing social inequality. While the first storyline insists that anybody can be a foodie, the second asks foodies to look in the mirror and think about their relative social and economic privilege. By simultaneously considering both of these stories, and studying how they operate in tension, a delicious sociology of food becomes available, perfect for teaching a broad range of cultural sociology courses.
Communication Models for the Study of Mass Communications
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
