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Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exal...
Pat Gilbert’s definitive biography of the Clash – universally acclaimed as a great book – has already sold over 20,000 copies in paperback. Now, for the 30th anniversary of the band’s classic London Calling album, it is reissued with a stunning new cover. For the book Pat Gilbert – a former Mojo editor with the highest credentials – talked to everyone, in over 70 interviews with the key participants – roadies, producers, friends and fans - and above all the band members themselves, including Joe Strummer before his death, to be able to give the first real insight into what went on behind the scenes during the Clash’s ten-year career. With the surge in interest generated by the Shea Stadium live CD and the official Clash book, Passion Is A Fashion will attract a new sale as the only truly indispensable Clash book.
No organization is immune from the influence of management tools. Such tools as norms, indicators, ranking, evaluation grids and management control systems have moved outside the managerial and consultancy realm within which they were first developed to reach public administrations and policy-makers, as well as a range of other governmental and non-governmental organizations. Taking management tools out of the practical and utilitarian contexts to which they are often consigned and approaching them from a social analytical perspective, this book gives primacy to these everyday objects that constitute the background of organizational life and remain too often unquestioned. Bringing together developing streams of research from anthropology, political science, social psychology, sociology, accounting, organisation theory and management, ve Chiapello and Patrick Gilbert offer an unprecedented theoretical synthesis that will help managers, scholars and policy-makers to unpack the functional and dysfunctional roles and effects of management tools within and across organizations.
After defeating the god of evil, Yumiella has finally surpassed the level cap of 99. While this achievement ought to be a joyous occasion for a power-obsessed gamer like her, she can’t seem to focus on it with her marriage to Patrick just a few months away. When the reality of what a big, aristocratic wedding really looks like starts to set in, Yumiella realizes that while she wants to get married, she really doesn’t want to deal with the hassle of a whole ceremony. Impulsively fleeing home to clear her mind, Yumiella ends up in the neighboring kingdom, where she finds that the citizens are completely terrified of her. A mysterious man gives her shelter so that she can avoid conflict, but despite her best efforts, Yumiella finds herself entangled in the conspiracies surrounding a power struggle in the kingdom. How will she use her newly leveled-up Yumiella Strength to get out of trouble this time?
Managing Competences: Research, Practice, and Contemporary Issues draws together theoretical and practical research in competence management. It provides a wealth of knowledge concerning emerging and contemporary issues, such as the multilevel approach to competence, the development of collective competence, the strategies of competence management, and the tools for managing competences as well as the organizational dynamics of competences. Moreover, the book provides a critical approach to research and practitioners’ continued engagement in competence management research and practice. Research in competence management has more recently entered an era more open to doubt and questioning: Is...
"Can working class culture produce serious art? Is there such a thing as a working class aesthetic? With visual reports and original documents from collaborations he has made in recent years, Stefan Szczelkun argues his case for a broadly based class conscious art practice and in the process challenges our notions of 'culture'."--Back cover.
Focusing on time-tested protocols, tailored imaging and current procedural equipment, this popular, practical handbook by Drs. Krishna Kandarpa, Lindsay Machan, Robert Lewandowski, and Parag J. Patel features extensive updates to keep you current with rapid growth in the field. Now in brilliant full color throughout, Kandarpa Handbook of Interventional Radiologic Procedures, 6th Edition, is a convenient, easy-access guide to all current radiologic procedures. It’s an ideal resource not only for practicing interventional and general radiologists, but also for fellows and residents in training, IR nurses, and special procedure technologists.