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Asking Questions
Guidelines for questionnaire design in social research with particular reference to data collecting on attitudes and behaviour - covers ethical principles, wording for population questions, interview guides, telephone and mail survey design; includes model questionnaires and a glossary. References.
Asking Questions
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Applied Sampling
Discusses numerous sampling methods with emphasis on the less expensive techniques.
Response Effects in Surveys
Discusses the issue of states' rights and traces the history of conflicts between states' legislatures and a strong central government from the time of the Constitutional Convention to the present day.
Polls and Surveys
Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.
Social Information Processing and Survey Methodology
Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.
Survey Research in the United States
Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource. Converse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In...
The Art of Empirical Investigation
Julian Simon was known for his methodical, and often controversial, writings challenging conventional beliefs about overpopulation, pollution, disappearing farmland, and the scarcity of energy sources and raw materials. But throughout his works is a common theme: that responsible, unbiased research and examination of the data is indispensable to formulating a well-informed and accurate opinion. "The Art of Empirical Investigation" teaches student, professor, researcher, and those interested in ascertaining the truth about social issues just how to proceed. "The Art of Empirical Investigation" is a textbook on the basics of social-scientific research. It discusses all the important empirical ...
Measurement Errors in Surveys
WILEY-INTERSCIENCE PAPERBACK SERIES The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. "This book will be an aid to survey statisticians and to research workers who must work with survey data." –Short Book Reviews, International Statistical Institute Measurement Errors in Surveys documents the current state of the field, reports new research findings, and promotes interdisciplinary exchanges in modeling, assessing, and reducing measurement errors in surveys. Providing a fundamental approach to measurement errors, the book features sections on the questionnaire, respondents and responses, interviewers and other means of data collection, the respondent-interviewer relationship, and the effects of measurement errors on estimation and data analysis.
