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Internationalization of the Business Curriculum
This important book explores the need to internationalize the business curriculum and to actively involve faculty in international studies and the global issues that affect the business world. Today's business students urgently need international perspectives and realistic knowledge of business culture, politics, and values from areas around the world. In spite of this need, business programs in the U.S. lag behind the international development of business practices and political economic trends. Internationalization of the Business Curriculum helps educators bridge this gap by presenting the cutting edge of theory, philosophy, and practical thinking and by bringing international perspective...
Principles of Advertising
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Using Public Relations Strategies to Promote Your Nonprofit Organization
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more non...
Managing a Public Relations Firm for Growth and Profit
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Pub...
CyberCulture Now: Social and Communication Behaviours on the Web
This volume was first published by Inter-Disciplinary Press in 2013. At present cyberculture is a dominating cultural paradigm and nothing seems to be able to replace it. We globally share the same cyberspace but there is a question whether we all together–the whole humankind–are really living in the same cyberculture? This book proves that we rather tend to define the contemporary state of culture as cybercultures. The process of spreading technologies, trends and ideas is not the same in all parts of the world. The varying speeds of this process and cultural diversity of its forms are created by different social, political, economic and cultural contexts. By representing different perspectives the authors depict a wide spectrum of the most important current problems connected with networked life, global sharing of data, loss of privacy, new meanings of community and developments in narrative structures and social behaviours arising from new communication possibilities, instantaneity of information and global viral sensitivity.
Consumer Satisfaction in Medical Practice
Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent guide provides you with proven techniques in order to provide competitive prices, convenience, accessibility, and quality outcomes to customers. Consumer Satisfaction in Medical Practice turns the delivery of health care toward the patient. Each recommendation will enable you to provide long-term and cost-effective benefits for customers and your company. Exposing common myths about medical practice, ...
Satisfaction: A Behavioral Perspective on the Consumer
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Socially Responsible International Business
Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
Baseball State by State
Offering a fresh approach to the familiar concept of all-time baseball teams, this exhaustive work ranks more than 2,500 players by state of birth and includes both major league and Negro League athletes. Each chapter covers one state and opens with the all-time team, naming a top selection for each position followed by honorable mentions. Also included are all-time stat leaders in nine categories--games, hits, average, RBI, home runs, stolen bases, pitching wins, strikeouts and saves--a brief overview of the state's baseball history, notable player achievements, historic baseball places to see, potential future stars, a comprehensive list of player nicknames, and the state's all-time best player.
