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Discover the five simple steps to corporate innovation in a practical guide that makes coming up with great ideas everybody’s business. Experts and executives often portray innovation as confusing and complicated. Some even suggest that you need a special degree to know how to do it right. But the truth is, consistently coming up with great ideas isn’t a unique talent or even a difficult skill. It’s actually a simple five-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation shows readers how to tie individual competence with innovation techniques to direct corporate outcomes. In engaging and accessible language, Carla Johnson demonstrates how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
From an award-winning black journalist, a tough-minded look at the treatment of ethnic minorities both in newsrooms and in the reporting that comes out of them, within the changing media landscape. From the Rodney King riots to the racial inequities of the new digital media, Amy Alexander has chronicled the biggest race and class stories of the modern era in American journalism. Beginning in the bare-knuckled newsrooms of 1980s San Francisco, her career spans a period of industry-wide economic collapse and tremendous national demographic changes. Despite reporting in some of the country’s most diverse cities, including San Francisco, Boston, and Miami, Alexander consistently encountered a ...
The Handbook of Research on STEM Education represents a groundbreaking and comprehensive synthesis of research and presentation of policy within the realm of science, technology, engineering, and mathematics (STEM) education. What distinguishes this Handbook from others is the nature of integration of the disciplines that is the founding premise for the work – all chapters in this book speak directly to the integration of STEM, rather than discussion of research within the individual content areas. The Handbook of Research on STEM Education explores the most pressing areas of STEM within an international context. Divided into six sections, the authors cover topics including: the nature of ...
Relying on the basic principles of journalism, 21st Century Feature Writing makes feature writing accessible for students through a combination of student and professional examples. While most other texts focus on high-level professional feature writing; 21st Century Feature Writing focuses on entry-level writing, a skill that students will need to develop for their early careers. Students will gain confidence as they study features written at an accessible level as well as gain insight from exemplary professional writing examples.
STEM Road Map: A Framework for Integrated STEM Education is the first resource to offer an integrated STEM curricula encompassing the entire K-12 spectrum, with complete grade-level learning based on a spiraled approach to building conceptual understanding. A team of over thirty STEM education professionals from across the U.S. collaborated on the important work of mapping out the Common Core standards in mathematics and English/language arts, the Next Generation Science Standards performance expectations, and the Framework for 21st Century Learning into a coordinated, integrated, STEM education curriculum map. The book is structured in three main parts—Conceptualizing STEM, STEM Curriculum Maps, and Building Capacity for STEM—designed to build common understandings of integrated STEM, provide rich curriculum maps for implementing integrated STEM at the classroom level, and supports to enable systemic transformation to an integrated STEM approach. The STEM Road Map places the power into educators’ hands to implement integrated STEM learning within their classrooms without the need for extensive resources, making it a reality for all students.
Light and Dark, Life and Death... Eight and a half months after Detective Ann Logan and seven-year-old Maggie Hart prevented Yaldabaoth from unleashing terror upon the world, all is quiet in Harmony, Colorado. But when Teresa Hart escapes from Mountain View Mental Hospital, Maggie’s perpetual nightmares intensify, and the mysterious marks that link Maggie and Ann burn to life, signaling the presence of a new evil—or the return of an old one. The ancient war between the servants of darkness and the servants of light is far from over. Once again Maggie and Ann, bound together by destiny, hold the space between the delicate balance of life as we know it and eternal horror. The fate of humanity hangs in the balance. On the filthy tattered sofa in the abandoned funeral home at the edge of Harmony, something evil has pushed its way into the world. And it is hungry.
Replacing a social life with a career, bestselling romance novelist Emily Shann has gotten by on a vivid imagination, hiding a shocking secret that not even her publisher suspects—until she’s asked to write something that’s hotter, sexier, more explicit, and true to life. Emily has nowhere to turn for advice except to her new editor—tall, dark, and handsome Michael Devlin—who’s already stirring her fantasies. So is The Channel—a secret network designed to tutor women in the art of sensual delight. Now more willing than ever before, she must convince Devlin to teach her everything he knows...if her literary fantasies are finally to become unedited flesh-and-blood reality.
This book questions the predominance of “media abundance” as a guiding concept for contemporary mediated politics. The authors argue that media abundance is not a universal condition, and that certain individuals, communities, and even nations can more accurately be referred to as media scarce – where access to media technologies and content is limited, highly controlled, or surveilled. Through case studies that focus on guerilla militants, incarcerated Indigenous people, and cold war‐era infrastructure, including Soviet “closed” or “secret” cities and Canadian nuclear bunkers, the book’s chapters interrogate how the once media scarce later “speak” to – and can be hea...