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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Shiv Datt Sharma
SHIV DATT SHARMA - Life and Work is intended and written as a Reference Book. With rapid drop in the numbers of those who once upon a time read non-fiction for widening the horizons of their minds with progressively deepening understanding of human purpose, concerns, and creativity, hordes of Coffee-Table Books have been flooding the modern market sustained by strategic lobbying and clever hype. These publications regardless of their authors' credentials have one thing in common: They all carry glossy pictures and flashy opinions that border on the frivolous but promise good reading as cheap amusement for sure-shot time-killing. They thus leave their readers no wiser than they were when they...
Sanjay Dutt
IndiaÕs top Bollywood biographer tells the uncensored story of SanjayÕs roller-coaster life Ð from the tragic deaths of both his mother and his first wife to the time he smuggled heroin into the US and from the painful rehab he had to go through to his curious phone calls to gangster Chhota Shakeel.
The Delhi Walla - Portrait
'The Delhi Walla is Delhi's most idiosyncratic and eccentric website, but reflects a real love of this great but under-loved and underrated city' - William Dalrymple Completing the colourful series of guidebooks on Delhi, this is a book on the people who make the city what it is. From the touching stories of jobless people, beggars, transgenders and the aged, to the stories of fame and success of Delhi's celebrities and achievers, it gives you a glimpse into the lives and minds of people who live in the capital. Among those featured are Arundhati Roy, S.H. Raza, Mushirul Hasan, a dog named Editor, a smack addict and a handicapped man with no limbs who supports his parents.
Next Door
In Eleven Superbly Crafted Stories Jahnavi Barua Takes Us Into The Private, Individual Worlds Of A Varied Cast Of Characters And Exposes The Intricate Mesh Of Emotions So Often Concealed Under The Façade Of Everyday Lives. Innocent Desires And Furtive Longings, The Complexity Of Fierce Love And The Terrible Consequences Of Its Betrayal, Simple Aspirations That Compel Brave Action, Life S Startling Reversals That Reveal Deep Insecurities And Yet Pave The Way For Forgiveness And Reconciliation These Are Just Some Of The Themes Played Out In These Remarkably Nuanced Snapshots Of Life. Predominantly Set In The Verdant, Politically Charged Landscape Of Assam, Yet Constantly Transcending The Particular, The Stories In Next Door Are Unerringly Human. Subtle And Evocative In Their Telling, They Mark The Introduction Of A Highly Accomplished Voice.
Solace Verses
Solace Verses is an anthology based on the theme soul in solace. This anthology consists of 28 writers from all across the globe , compiled by Tuheena Mohanty and initiated by Rosewood Publication.
MBA-BMAT BHARATI VIDYAPEETH MBA ENTRANCE TEST EBOOK-PDF
SGN.The Ebook MBA-BMAT BHARATI VIDYAPEETH MBA ENTRANCE TEST Covers All Sections Of The Exam.
